Google Analytics is a free tool from Google that tracks and reports website traffic, helping site owners understand visitor behavior and improve performance. It provides valuable insights such as where users come from, which pages they visit, how long they stay, and what actions they take. These analytics help refine SEO strategies, optimize content, and enhance user experience. By setting goals, using filters, and connecting to Google Search Console, website owners can measure conversions, track growth, and make data-driven decisions. Because it’s free, powerful, and easily integrates with WordPress, Google Analytics is one of the most effective tools for monitoring and improving a website’s success.

References:
– How to Install Google Analytics in WordPress – WP Beginner
– Google Analytics Help Center